Improve your local reputation and reach more prospective students using local marketing techniques tailored specifically to your business.
For educational businesses, local marketing is an essential tool to help you reach a wider audience and grow your enrolment numbers. Techniques like local SEO, social media marketing and targeted advertisements can boost your school’s visibility, while content marketing and reputation management ensures that your school maintains a reputation as a leader in education in order to stand out from the competition.
Content marketing is seen as the #1 priority for education marketers, with 78% developing new content plans for 2021
Gen Z web users give up on poor-performing sites much quicker than adults, with a success rate of only 71% compared to 83% for adults
of Gen Z phone users own a smartphone – making marketing for mobile users a priority for education businesses
Global higher education enrolment is expected to rise by 200% by 2040
Half of teenage higher education applicants use five or more social media platforms when researching colleges
Our Local Marketing Models & Services can help create a solid marketing strategy.
Minimising risk and cost, facilitating market penetration, and enhancing your local presence with powerful local personalisation.
Our dedicated team of local marketing experts has all the skills and knowledge your educational business needs to make a local impact and increase enrolment.
A diverse range of local marketing solutions designed to increase awareness of your brand and gain new clients.
All our marketing plans are fully customised - we tailor our strategies to the specific needs and goals of your business for maximum impact.
Low-cost marketing solutions with long-term benefits to guarantee powerful, long-lasting ROI for your business.
Content marketing strategies to establish your school as a local leader
Reputation management and review marketing to show prospective clients you deliver an effective service
Increase visibility with local SEO and targeted advertisements
Our Local Marketing models have been designed through years of experience, testing, results and failures – we have now built different solutions which can help a business grow according to multiple factors.
Every success story starts with a map – a plan, a strategy, a roadmap. When it comes to local marketing, we mean this literally.
Targeted advertisements use audience data to identify particular consumer groups who offer the most value to your business, such as school leavers looking for further education. Rather than putting out blanket advertisements to all web users, this focused strategy allows you to focus your marketing on audiences most likely to be interested in your classes, making them much more effective than other ad types.
Reputation management, or review marketing, involves claiming profiles for your business on review sites like Yelp and TrustPilot and actively interacting with reviewers – answering queries, engaging with positive reviews, and mitigating negative reviews by offering solutions to problems. By maintaining high ratings and a good reputation, your school can show prospective students that it provides valuable and effective teaching, encouraging more of them to sign up.