Your Local Business Can Thrive Through Brick and Mortar Marketing

Brick and Mortars are not dead, or at least they don’t have to be. If you want your local business to
enjoy the wild success that comes from online interactions, it’s time for Brick and Mortar Marketing.

Overview

I’ve never heard of Brick and Mortar Marketing. What is it?

The reason you’ve not heard about Brick and Mortar advertising is because strategists have been hyper-focused on internet marketing, and have, to varying degrees,  ignored the evolution and challenges faced by today’s Brick and Mortars. 

We started to see these challenges even before the pandemic and began to engineer a model specifically designed to help local businesses grow, called Up MyStore Visits™. Learn more about it here

Successful Brick and Mortar Marketing focuses on building awareness, guiding your customer through the buyer’s journey, leveraging local marketing strategies, and aligning online and offline marketing opportunities.

Does it make sense to invest in Brick and Mortar Marketing given online competition and consumer behavior during the pandemic?

This is a great question, because it addresses the concern of many brick and mortar business owners: How much money do I want to continue to invest in this business?

We would argue that there is never a better time to invest in Brick and Mortar Marketing models like our Up myStore Visits™ than right now. This strategy brings all your online and offline campaigns and promotions into one seamless experience that increases foot traffic to your brick and mortar. It shows your customers you are still a viable, thriving business and it gives you a competitive edge over other businesses like yours that might be throwing in the towel on marketing.

Want to speak with us? Reach us here!

Key USP

Breakdown of the top main actions

Brand Awareness

Increase brand awareness by maximising and meshing online and offline channels.

Reach

Dramatically improve the reach of your business through precise local marketing tactics that pull your online and offline customers into your brick and mortar.

Engagement

Localising your marketing appeals to and therefore grows social media engagement.

Increased Sales

More customers equal more sales. Your brick and mortar does not have to become a lonely relic. It can absolutely thrive through a mutually beneficial relationship – you are providing your customers with memorable and enjoyable experiences, and your business is reaping the benefits through increased sales. 

Tracking/Reporting/ROI

Our local marketing model is data-driven, meaning we track, analyse, and adjust campaigns while measuring ROI.

case studies

True partnerships. Built on 100% Transparency

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Welcome Pickups
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Testimonials

Our success is when we reach your goals.

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Our Brick and Mortar Process

In-Store Event Promotion

Hosting in-store events related to your products and services is a fun way to get people excited to visit your store. The key is to cross-promote these events across online and offline channels.

Increase Foot Traffic

Geo-fencing enables us to target would-be store visitors when they are close to your brick and mortar with promotions and specials.

Relationship Marketing

We have a tested prescription for building trust and relationships with your customers through content and engagement.

Local Social Media

Promotions that are served on social media with a specific location are more focused and successful.

Click and Collect

Click and Collect campaigns offer customers the ability to order online and pick up in person. This strategy is an effective way to increase sales, as the customer is often tempted by other services and products during the pick-up process.

Geo-conquesting

We use local data to serve your customers’ offers and incentives at the precise moment they are in your competitor’s proximity.

From our Blog

FAQ

Why Local SEO is important for you.

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Learn how Brick and Mortar Marketing can grow brand awareness, reach, and sales for your business.