Get on the Maps™
Be found.

Our Get on the Maps™ marketing solution leverages local search marketing
so that your business is visible where your customers are searching for it.

Overview

72% of local searches visit a store within 8km.

With the tremendous growth in local intent searches like “near me” and “close to me,” having a local search marketing strategy is more important than ever. 

Our Get on the Maps™ solution is your secret weapon when it comes to these types of searches. Your location is managed and optimised across several vital digital maps so you are visible when your customers are searching for your products and services. 

9.93

Trustpilot Review

1k+

Marketing campaigns completed

How do we do it?

How do we make your business more visible?

Google Business Profile & Maps

Every word of your business profile matters not only to your customers, but to Google. We create, fully optimize, and manage your business profile(s) on Google Business Profile and Google Maps.

Bing for Places & Apple Maps

It's a pretty simple concept -- your customers can't do business with you if they can't find you. That is why we create, optimise, and continually keep your information up to date on all maps including Bing and Apple.

Local Directories

Claiming and scrubbing relevant local directories is crucial to search engine results, but it is also A LOT of work. We do all the heavy lifting by optimising your presence on all major and specialised local directories such Yellow Pages and Yelp.

Social Platforms

We ensure that your profiles and organic engagement are designed to maximise your local presence across all of your social media channels.

Website Optimisation

From creating localised pages to integrating rich schema so Google understands your local presence, we fully optimise your website according to your geo- presence and best SEO practices.

Review Optimisation & Management

With 78% of online reviews ending up with an offline purchase, we provide an entire review management strategy to grow your positive reviews base.

A Google Business Profile is a crucial component to any successful online strategy.

Our Get on the Maps™ solution includes ongoing optimisation to maximise your local presence. This is achieved through content creation, regular posts and offers, review management, customer services, and posting of images on your Google Business Profile. 

case studies

Customers tried it
and they love it

Lockfeet
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Welcome Pickups
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Parsley
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FAQ

Everything you need to know about Get on the Maps™

Through the success of our clients, we have formulated a Get on the Maps™ process. Here are a few key steps of that process:

• Create a set of recommendations gleaned from research and conversations with our clients and our digital marketing specialists.

• Incentivise visits to retail locations, with features such as order online, pick-up in-store, and store returns. These can be used in addition to sales, coupons and other promotional activity designed to attract foot traffic.

• Formulate a content engagement strategy with mobile search top-of-mind. When it comes to reach, and opportunities for delivering the right message, to the right customer, at the right time, few channels are better than mobile.

• Leverage a mix of paid, earned, and owned media to maximise value from your budget, and engage customers outside of the usual scope.

• Think online-to-offline when mapping the customer journey.

• Rethink the print circular. While it can’t be discounted just yet, it can provide more value when used in conjunction with other modes of communication. Circular content can be amplified across online channels to reach customers where they are actually gathering information to make a decision, rather than remaining static in one medium.

• Plan for online cross channel content with similar teams and processes that are in place for delivering offline content. This enables a coordinated strategy across paid, earned and owned channels, without having to start completely from scratch.

• Eliminate silos between departments and channels. This makes it easier to get a unified effort for the best customer experience.

• Reconsider budget allocation to devote more towards digital spending, as well as identify the digital marketing tactics that give the most return on investment.
• Implement a measurement plan to track the effectiveness of local multi-channel campaigns. Discard vanity metrics like impressions to focus more on customer actions, conversions, and ROI.

• Leverage loyalty data to personalize/ contextualize offers.

• Define local at every stage. Does it refer to a region, city, state or zip code? This can vary by the business, but also on a campaign level. More importantly, is “local” restricted only in the geographical sense, or can it be applied to Who, What and When, in addition to Where?

• Remain sensitive to customer privacy by not bombarding them with overly personalized messages. It’s important to deliver relevance without putting out a “stalker vibe.”

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Search engine optimisation (SEO) is a complex topic, involving the implementation of techniques across your entire digital presence that help search engines (specifically Google) find your business. Google has over 200 ranking factors for search engine results! The bad news is that they are ever evolving. The good news is that we know what those ranking factors are and more importantly, we know which ones to focus on for your particular line of business.

Local SEO gets a bit more granular because it is hyper-focused on your location and specific search engine queries. What makes local SEO so vital is that Google is out to create the best user experience possible (in fact, most ranking factors are centered around this!). Making local SEO a focal point of an online strategy is crucial because many businesses don’t recognize its importance and value, so they don’t do anything about it. For this reason, a personalised local SEO strategy helps you in two key ways:

  1. You will satisfy the search engine Gods and populate for organic search engine results.
  2. If your competition has not taken local SEO seriously, it gives you a distinct advantage when it comes to organic search results and customers finding you first.

We leverage an impressive tool stack that enables us to gather specific data and metrics for a Get on the Maps™ strategy. This allows us to measure effectiveness and ROI.

From our Blog

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