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Boost Retail & Store Foot Traffic
Up Foot Traffic™ is a local marketing model designed to attract walkins into your store or retail shop.
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Overview
We harness the power of local online and offline.
Brick and mortars have taken a hit in the last couple of years, but your storefront doesn’t have to be one of them. Regardless of your line of business, the Up Foot Traffic™ model is set to succeed. Built by testing hundreds of digital and offline touchpoints, the purpose of the model is to increase in-store engagement.
- Gain and retain recurring visitors to your store.
- Understand your local market strengths and weaknesses.
- Provide an Omnichannel experience between the digital and world.
- Deliver a personalised experience to your customers.
- Identify and target new customer champions and brand ambassadors .
50+
Happy customers have used this model
13k+
Number of walkins we have generated
the Benefits
The benefits of using
Up Foot Traffic™
The model is designed to help every type of brick & mortar business grow, increase face-to-face and online sales by leveraging digital tools and marketing tactics. To keep it simple — we will help you maximise the potential of your business.
In-Store Engagement
Online and offline tactics to increase your store walkins, increase sales engagement, and customer loyalty.
Omni-channel & Multi-channel
Clear and consistent experience between the digital and in-store world to help grow retention, provide a brand experience, and build awareness.
New Insights & Growth
Up Foot Traffic™ is not limited to just driving customers in-store, it also measures, reports and analyses your ideal personas, past customers, and local surroundings to provide strategic insights.
More Sales & New Opportunities
Together we will increase in-store sales, build customer loyalty, and ensure that your customers love your brand.
case studies
Customers tried it
and they love it
What does Up Foot Traffic™ include?
The Up Foot Traffic™ core purpose is in-store traffic – to do so, we use hundreds of strategic touchpoints online and offline.
If someone is searching for your service, product or matches key attributes – in your geo-targeted area, then we will help your brand engage, at the right moment, the right way.
Strategic Planning & Research
We research everything - your industry, your community, your location, products and services as well as your competition and online reviews. With digital tools and surveys, our in-depth research will gain key insights to set a plan and measure success.
Geo-focused & Targeted Marketing
We launch digital and offline marketing campaigns that are geo-focused - connecting all initiatives together to provide a strong experience with continuous engagement, and limitless loyalty growth.
Content & Media
Our team will design all the required media from imagery and advertising media to in-store posters and videos.
Analytics & Integrations
From CRM to automation and offline and online analytics - we connect all solutions and integrations together so that you are always in the know.
Who is it for?
Does your business require in-store sales or services?
If you have a brick-and-mortar business which requires foot traffic, then this solution is ideal for you – no matter the industry, size, service, or product.
- Retail and local Stores
- Multi-location brands
- Cafes and restaurant shops
- Medical and drug stores.
- Department and convenience stores
- Grocery stores and supermarkets
USE Cases
Some Up Foot Traffic™ Use Cases.
Every business is different, therefore our strategies will vary. But here are some tactics we’ve used in the past:
- Integrate QR coded posters, loyalty programmes across all channels and touchpoints.
- Built a Geo-fenced campaign across social, search and programmatic with limited daily perks to target audience.
- Automated weather trigger campaign to engage past customers whenever it is sunny
- Retarget past customers and recurring visitors - with online and offline offers
- Built community behavior insights and built long term communication strategy
- Measured town knowledge, industry trends, and customer reviews to provide a market strategy
FAQ
Questions & Answers
There is no fixed cost for a Up Foot Traffic project. Every business is different, and factors change depending on the location, goal, and competition. The scope will vary depending on the requirements and the purpose. We do break the project into three sections: 1) The planning and strategy (fixed cost) 2) The setup process(fixed cost) 3) Ongoing strategy and optimization (recurring monthly fixed cost). Please visit our pricing page for more information.
The Up Foot Traffic model is divided into 3 sections – 1) the Planning and strategy phase, which lasts about 1 to 1.5 months and where we will prepare everything 2) the setup and launch 1 to 2 months – by the end of this first results of the campaigns will start 3) The ongoing phase- this should be ongoing, but campaigns success will grow.
Any type of business with a brick and mortar store, a pop-up store/locations – no matter the number of stores. If you require foot traffic, this solution is ready for you.
Each of our solutions includes an analytics and BI setup to measure the online and offline success of our campaigns. We will measure and share campaigns performance, costs, visitor data, and online and offline sales. We will also match our data with any system you have to ensure a full-funnel view. At BigDreams, we believe in total transparency and will never keep you in the dark.
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