BUSINESS EXPERIENCES
Omni-Channel
Marketing
Build a powerful, cohesive marketing strategy with our omni-channel solutions
Overview
What does Omni-Channel Marketing mean?
Omni-Channel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as your customers move down the sales funnel, lending itself to a more impactful customer experience.
Omni-Channel marketing takes a customer-centric view of marketing tactics. An Omni-Channel approach puts the customer first, ensuring a positive, consistent experience on each channel, by offering a few key elements:
- Consistent, identifiable brand tone and vision
- Personalized messaging based on specific interests
- Content that is informed by past interactions and the current stage of the buyer’s journey
- Personalization based on interests and shopping history makes consumers more likely to interact with branded content across channels.
Omni-Channel VS Multiple-Channel Marketing
Omni-Channel Marketing and Multiple-Channel Marketing are often confused. Multiple-Channel Marketing simply means that you broadcast your marketing campaigns and messages through several channels – email, website, social media platforms.
Comprehensive, consistent & effective marketing across all your channels
By utilising a comprehensive, cohesive strategy across all your channels, you can deliver a better customer experience and develop more effective marketing solutions.
Coordinated Strategy
Tailored campaigns across all your channels, designed to complement each other and strengthen overall results.
Powerful Branding
Build a cohesive, identifiable and effective brand image and tone, boosting brand awareness and visibility across all channels.
Targeted Engagement
Tailored strategies using multiple channels to deliver personalised brand messaging to key consumers, heightening engagement.
Omni-Channel Analytics
Powerful analytics across all channels to build a complete picture of your marketing and continuously improve your messaging.
Powerful & Cohesive
Omni-Channel Marketing Solutions
Comprehensive Omni-Channel strategies unify your in-store, E-commerce, social media, and more, to provide an unbeatable customer experience and build a powerful brand identity. Our data-driven, fully customised solutions deliver exceptional customer acquisition, brand awareness, and consumer engagement across all your channels
Data-Driven Analysis & Reporting
- Comprehensive data collection and analysis from across all your channels to inform powerful Omni-Channel strategies
- Understand how your core audience searches for information, makes purchases, interacts with brands, and chooses products with our data-driven insights
- Create tailored customer journey maps and guide your CRM strategies with intelligent analysis
Cross-Channel Promotions
- Create complementary promotional strategies across your social media, web, and in-store channels to drive sales.
- Tailored communications strategies using web content and digital marketing to enhance in-store traffic and sales.
- Create a unified experience for customers by providing consistent, cohesive brand messaging and promotions across channels
Brand Consistency & Support
- Develop clear, consistent, and effective brand messaging for use across your physical and digital channels.
- Enhance brand awareness and reputation through cohesive messaging tailored to your audience’s needs.
- Digital content and social media strategies to drive key messages and campaigns with consistent messaging.
Ongoing Testing & Optimization
- Continuous efficiency testing and data gathering to ensure your omni-channel strategies remain on track
- Ongoing campaign spend optimization to help your business maximize its omni-channel marekting budget
- Reports and analysis to inform improvements and new campaign ideas while maximizing ROI
Testimonial
Connecting every step of the user journey
Connecting every step of our user journey has increased our retention rate by three-fold. BigDreams has created tremendous and powerful touchpoints online and offline, combining both together, and the results are incredible.
Gary M.
Teetch Me Founder
Want to speak with us? Reach us here!
Why?
What is the value of an Omni- Channel strategy?
1. Powerful Brand Awareness & Reach
Through the marriage of offline and online marketing, Omni-Channel strategies are an excellent way to grow brand awareness and to expand your business’ reach.
2. Consitent User Experience
Businesses live and die based on the user experiences they provide or don’t provide. Omni-Channel methods create a unique and effective user experience that gets results and is shared.
3. Grow Sales Across All Channels
By reaching your potential and existing customers where they are through cohesive online and offline strategies, your business can increase sales.
4. Stronger Competitive Edge
Many businesses either aren’t aware of or ignore the unique opportunities of an Omni-Channel experience. For this reason, a holistic and strategic Omni-Channel marketing plan or campaign can go a long way in separating you from the competition.
FAQ
Question & Answers
An Omni-Channel retail experience will include brick-and-mortar stores, app-based options, and online platforms.
For instance, a clothing brand might sell its products on its website, app, Instagram’s “Shopping” tab, Amazon, and brick-and-mortar stores.
Omni-Channel retail mainly applies to retail-based business-to-consumer (B2C) industries such as clothing, consumer goods, food and beverage, and others. Business-to-business (B2B) companies can simulate an Omni-Channel retail environment by allowing prospects to request demos, ask for quotes, or schedule consultations across various channels and platforms — modern consumers have more options than ever and expect information in real time.
Omni-Channel marketing enables engagement with brands on the customer’s terms, leading to a better customer experience overall.
An Omni-Channel customer experience comprises individual customer touchpoints over various channels seamlessly connecting, allowing customers to pick up where they left off so they can continue the experience on another channel.
The Starbucks Rewards app is the pinnacle of Omni-Channel experiences. It eliminates several pain points — app users can find stores near them, they no longer need to wait in line, and they can order and pay ahead. The app makes personalized recommendations based on local store inventory, weather, and previous orders. And customers can easily add money to their Starbucks account and access loyalty discounts over time, such as free food and beverages.
Companion apps can often be the make-or-break point for Omni-Channel campaigns. If you succeed, you’re golden; if you fail, you’re in trouble. If your marketing strategy includes a rewards program, you must master the balance between functionality and value. If your app doesn’t provide value for the consumer, they won’t use it.
Get Started
