Proivide your shoppers the perfect mix of channels by using a combination that is tailored for them.
In today’s world, consumers can be found shopping both in physical stores and online. Brands need to take steps now so they don’t lose out on potential sales due to a lack of integration between their marketing channels. Customers can shop on their mobile, in a store, or both depending on the reason — this is called Hybrid Shopping.
What is it?
What is Hybrid Shopping?
Imagine that you are shopping and find a beautiful red jumper that fits you perfectly. You buy the jumper, and a couple of months later you decide that you really want to buy the same jumper in green. Knowing the size and brand, you may purchase it directly online. This is an example of a hybrid shopper.
Hybrid shopping experiences combine the best of both worlds. They let you explore new products without having to get off your couch, and they also allow for in-person transactions when it’s most convenient or necessary. Hybrid experiences are sometimes referred to as phygital experiences, a term merging the words physical and digital into one.
With the rise of marketing and E-commerce, it is possible to reach and communicate with your audiences at different stages, and different online and offline channels. Brick-and-mortar stores can take advantage by combining E-commerce opportunities alongside their physical presence, giving customers exactly what they want without sacrificing quality or convenience.
How we can help you build a
Hybrid Shopping experience
Brick & Mortar Marketing
From a store or retail premises to increase foot traffic, we build strategies which include digital marketing, offline, and out-of-home promotion.
E-Commerce & Website
We don’t just build your website or E-store for you, we strategically optimise it for your local presence so that your store will be found online.
Across all channels we create an integrated and cohesive customer experience no matter how or where a customer reaches out to you.
QR Code Marketing
Enable your business to transfer information to your user with QR codes by promoting interaction and engagement through their mobile phone.
In-Store Event Promotion
Hosting in-store events related to your products and services is a fun way to get people excited to visit your store. The key is to cross-promote these events across online and offline channels.
Loyalty campaigns target regular shoppers by offering them incentives which encourage them to continue to shop with you.
The drive to create a specialized in-store environment is leading brands to think outside the typical exchange of money for goods and guiding them to act with experience in mind.
Online to Offline Attribution
Online to offline attribution gives your business insights into how successfully your online ads result in offline conversions.
Click & Collect
Click and Collect campaigns offer customers the ability to order online and pick up in person.
Ready to unlock the power of local marketing ? Reach us here!
Key Value Of Hybrid shopping
How to implement a hybrid retail strategy
Offer both physical and online shopping options
People want to order products online and come to pick them up in-store.
More convenient options
Convenience is key in retail. Think about the moments in the shopping journey where there is still friction and eliminate it. It might be right at the decision point or at the checkout point. One convenient option is BOPIS (buy online, pick-up in-store).
Technology was created to help people be more productive and achieve more in a short time.
Take advantage of data analytics on your E-commerce platform. It is more difficult to collect and monitor this data in-store. Online shopping gives you more information about your audience.
Entertain your shoppers
When customers do come to the store, they don’t do it merely because they want products. If they wanted that, they would have shopped online. They come to the store for the experience and the human interaction.
An inspirational boost and a more
Combining the different channels and assets of both online and offline marketing allows you to create fuller and more immersive shopping experiences. You can create added value in the real world by adding digital elements to a physical store — for example, through QR codes leading to additional content resources. And by referring online customers to your offline venues and events, you increase your chances of building personal and long-lasting customer relationships.
Consumers today prefer to manage most of the buying journey on their own. They want to be able to explore and understand your brand and products on their terms, in the channels they prefer, and in the times and settings that suit them best. By integrating your physical and digital touchpoints, you provide the best possible opportunities to do so.
While digital tools add enormous value for consumers, such as facilitating easy product research and price comparisons, a predominantly online shopping experience lacks certain features of in-store shopping that many consumers value. Consumers often like seeing, feeling, and testing the product and possible alternatives in person before buying. Consumers also value that in-store shopping allows you to take the product home to use or wear that very same day.
What they have to say
How we can help?
At BigDreams, we are omni-channel and phygital pros, and we’re passionate about creating a compelling digital experience that aligns with your business goals. We can help you explore what hybrid strategies are best for your team’s needs and your customers’ expectations.
Ever since hybrid experiences were first used in commerce, we have been helping clients increase their revenue and engage with their customers through an omnichannel, phygital approach.
We’re happy to help build a seamless customer experience throughout the customer lifecycle. Get in touch with our team of experts to learn how we can help you.
Questions & Answeres
Some examples of hybrid shopping include buying in-store and shipping/delivering to home, buying online and picking items up curbside. The findings also reflect how the discovery process increasingly involves multiple digital, mobile and in-person touchpoints.
While digital shopping continues to increase, physical shopping experiences will remain important. Market research firm Forrester predicts that in-store shopping will continue to dominate retail, accounting for 72% of all sales in 2024. And different kinds of hybrid shopping experiences are likely to keep accelerating. Because whether for convenience, price, or selection, even as more consumers shop online, they have continued to shop in their favourite retailers’ brick-and-mortar stores.
Many customers don’t want to trade the in-store experience for a fully digital one. They may appreciate the personal service or the ability to view and touch the products before making a purchase. So instead of going solely digital, many consumers use the digital experience to enhance their in-store experience and vice versa.
Examples of physical shopping experiences:
- Interactive product descriptions
- Livestream E-Commerce
- QR codes in E-commerce
- Wearable tech
- Real-world customer centres
- Interactive KIOSK solutions