Collaborative Marketing

Co-op Marketing
for SMEs

Co-op marketing builds partnerships and alliances that help businesses grow, while sharing marketing costs.



What is Co-op Marketing?

Co-op marketing is a strategy for scaling a company’s marketing program across multiple locations by sharing brand assets and marketing costs with channel partners. 

A successful co-op marketing strategy exchanges resources in a way that’s mutually beneficial to both the corporate brand and independent channel partner, who may be a franchisee, dealer, retailer, or other type of small business owner.

How does Co-op Marketing

Your business has the opportunity to partner with corporate and/or independent businesses (retailers, dealers, franchisees) in a way that is mutually beneficial by sharing brand assets and marketing costs. 


Let’s say that you own a pet store that sells a certain kind of organic pet food. You may be able to partner with that pet food company in a way that shares marketing costs and mutually promotes both of your businesses.

Key Values of
Co-Op Marketing

Your time is valuable. That’s why we do all the heavy lifting for you. We’ll build your advertising campaigns with matching, brand-compliant pages — all without minimum budget requirements. And, we’ll help with submitting and reimbursement to make it easy.

Grow Brand Awareness

Co-op Marketing can be extremely beneficial in growing your brand as your brand is represented across more businesses and business channels.

Save Costs

Co-Op Marketing is a mutually beneficial strategy that typically saves on marketing costs for all involved, as opposed to going it alone.

Expand Reach

You’ll reach the audience of other businesses which expands your reach beyond your own audience.

Broader Marketing Opportunities

You’ll have marketing opportunities that are clever, unique, and would otherwise be unavailable without Co-Op Marketing.

How it works

What We Do and How We Do It

We help businesses like yours build and run successful Co-op Marketing programs. With a team of cooperative marketing experts on your side, you’ll benefit from the expertise of an entire in-house advertising team, saving you time and helping you make the most of your co-op marketing dollars.


We have an experienced and dedicated team that will search out your best Co-op Marketing opportunities.


Once we create Co-op Marketing opportunities we share them with you and get pre-approval so you know exactly which businesses you are partnering with and why.


There is no way to know the effectiveness of your Co-op Marketing without measurement. We collect and analyse data and share the results with you.


We take care of all the logistics associated with a Co-Op Marketing plan, including reimbursement requirements and execution.


Our success is when we reach your goals.


Questions & Answers

To better understand collaborative marketing, let’s take an example of how singers and farmers work. They are examples of collaborative marketing.

The singers usually work together in a group to play in a scene/event. This diminishes the expenses of renting the place as the rent is divided among all the singers. But at the same time, all artists gain exposure to the audience from that single platform.

Similarly, farmers bring all their produce to a common market to sell products. This ensures that the customers all have to come to one spot. Intelligent farmers can package their products and supply multiple options at lower rates.

A Starbucks coffee shop can often be encountered in many big malls or shopping centres worldwide. These malls then market Starbucks, and at the same time, Starbucks also sells the malls in their ads which promote their locations.

And a final example would be the companies offering frequent flyer miles (such as KLM) partnerships with hotels, car rental agencies, and restaurants.

Cooperative marketing ensures that joint efforts produce a synergy which creates better products and environment, thereby adding more value to the customer. The customer would get related products or services that will fulfill more than expected. The customer always gets more value through cooperative marketing.

For small businesses, cooperative marketing can be a powerful way to get exposure and interaction. Food vendors, t-shirt sellers, farmers, artists, and musicians sell and advertise their products and services through cooperative marketing agreements. They may participate in a weekly or monthly farmer’s market, rent a booth at a festival or other large gathering, or issue a coupon in a coupon book offered as a fundraiser for a local school.


The Internet is abundant with cooperative marketing opportunities. For example, affiliate marketing websites enable both large and small businesses to choose products they wish to endorse on their websites through their contact lists and social media networks; by doing so, the affiliate earns a percentage of every sale.

Ready to drive local marketing succes?