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Analytics and Business Intelligence Solutions
So many business owners we work with are skeptical of marketing because, in the past, they’ve spent a lot of money on
things that couldn’t be measured. Analytics and BI answer real questions with real data and intelligence.
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What we do
Build the most effective strategies possible with powerful insights and analytics
Analytics are vital for implementing a strong marketing strategy for your local business. By analysing data, you can figure out which strategies are working and which aren’t, prioritising campaigns with the best return on investment, and refining and improving your marketing strategy to be its most effective.
- Find out which elements of your marketing strategy are and are not working
- Find out what drives your business, who your audience is, and how best to market to them
- Adapt and improve your marketing solutions by identifying the most effective strategies
Predictive Forecasting
Analytics and BI help businesses to better forecast scalability, risks, profitability, and development.
Real-time Decisions
Because we can better forecast through Analytics and BI, we enable our clients to be better prepared for business decisions. No more analysis paralysis!
Enhanced Business Performance
You can’t enhance what you can’t measure. Analytics and BI allow us the valuable data necessary for peak business performance.
Measuring ROI
Businesses that leverage customer insights to improve customer satisfaction are highly competitive, regardless of industry.
Reports & Analytics for
Local Focused Companies
Our dashboards can help every type of business with intent for local – identify new opportunities, understand your business performance, remove any guesswork, and build a data-driven company.
BI Tools & Analytics Platforms
We Can Set Up
Analytics
Analytics Platforms
We help businesses set up analytics platforms and understand how the insights it provides can help shape their strategies for the better.
- Google Analytics
- AppsFlyer
- SEMrush
- MixPanel
BUSINESS INTELLIGENCE
Reporting & Business Intelligence
Business Intelligence is the process of turning raw data into useful information that can guide decision-making in your business.
BI can help to identify trends, inform solutions and drive growth by providing insights into how your business is performing on a variety of metrics such as sales, audience behaviour and operating efficiency.
- Tableau
- Power BI
- Google Data Studio
GOOGLE TAG MANAGER
Tag Managers
Tag Managers will gives you the ability to add and update tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.
HEATMAPS
Heat Maps & Tracking
Heat maps are a visual representation of how users interact with your website and content, with “hot” areas indicating the areas that your customers focus on the most. Heat maps can be used to analyse user behaviour and optimize your website and content accordingly, moving the most important aspects to areas of high focus.
- Eye Tracking Heatmaps
- Click Tracking Heatmaps
- Local presence heatmaps
CRM & AUTOMATION
CRM & Marketing Automation
Digital marketing can be a complex, time-consuming process – so it makes sense to streamline it. We provide marketing automation solutions that make marketing easier and more efficient across multiple channels, and our customer relationship management services create effective CRM strategies that create maximum value with minimal effort.
- HubSpot Suite
- Sales Force
- FreshWork
Process
Our BI & Analytics Services
Tailored Setup
Personalised setup solutions that identify and implement the most important analytics for your local business or multi-location brand
Dashboards & Reports
Power BI and Google Data Studio reports provide the framework and answers that so many of our clients have found lacking in their previous marketing efforts.
Conversion & Events Tracking
Analytics and BI allow us to track conversions – call tracking, form submissions, bookings, purchases – so that we can validate effective marketing and pivot where necessary.
Multi-channel Tracking
Events are an excellent way to identify exact user behaviour and leverage that across all channels – online and offline.
Technology Integrations
We link all software including CRM, booking services, and online and offline purchases to the BI to measure, track, analyse, and report on any and all marketing activities.
Ongoing Support
We continuously monitor and fine-tune your Google Analytics experience to ensure you get the insights you need most.
Data Analytics & Insights for Local Growth
Customised, scalable Analytic setups can be deployed across multiple locations with a local focus thus providing key insights for any local business.
Our dedicated local marketing specialists will guide you through what the data means for your business and provide tailored setups and solutions customised to the unique needs of your business.
Integrations with your local marketing solutions will help your business grow more effectively.
Testimonials
What BigDreams customers say about us
FAQ
Questions & Answers
Business intelligence, or BI, plays a crucial role in organizations’ strategic planning and is used for multiple purposes, including measuring performance progress toward business goals, quantitative analysis, reporting and data sharing, and identifying customer insight.
Business Intelligence is more than just software. It’s a holistic initiative to use data in day-to-day operations. The seven benefits of BI listed below translate into real-world successes that showcase BI in action.
Business Intelligence benefits:
- Faster analysis, intuitive dashboards
- Increased organizational efficiency
- Data-driven business decisions
- Improved customer experience
- Improved employee satisfaction
- Trusted and governed data
- Increased competitive advantage
There is no fixed price for setting up analytics and business intelligence tools. Firstly, you must consider which platform to use (Google Analytics and Power BI have free versions, whereas Tableau and other devices have a cost). Depending on what you need to analyse, the price will vary. Contact us today and share your requirements, and we will provide a transparent cost brief. Visit also our pricing page to understand how we set our prices.
Small businesses have access to tools and resources to help them run and grow, including web analytics tools that track site traffic and provide insights into user behaviour. Among the best is Google Analytics, which allows website owners to evaluate content performance, marketing, products, and more.
Our Local Powered Services