What are Zero-click searches in Local Marketing?

Zero-click searches are searches that don’t require the searcher to click on any results in order to get the information they’re looking for. This can include things like weather, time, and local search results. Zero-click searches have become increasingly important in local marketing, as they allow businesses to get their information in front of potential customers without them having to take any extra steps. 

This is especially important for mobile searchers, who are often looking for quick, easy answers while on the go. By appearing in zero-click searches, businesses can increase their visibility and make it more likely that they’ll be found by potential customers.  For businesses that want to improve their local SEO, optimizing for zero-click searches is an essential step.