What are the core Pillars of local search?

Prominence, relevance, and proximity are the three core pillars of local search.

Prominence refers to how well-known a business is. The more prominent a business is, the more likely it is to show up in search results.

Relevance refers to how closely a business match the needs of the searcher. A business that is relevant to a searcher’s needs is more likely to show up in search results than a business that is not relevant.

Proximity refers to how close a business is to the searcher. A business that is closer to the searcher is more likely to show up in search results than a business that is further away.

The three pillars of local search work together to determine which businesses show up in search results.