What are local justifications?

Local Justifications are a google product that allows businesses to see which factors google considered most important in ranking their business in google search results. This report can be found under the “Insights” tab on google my business.

 For local businesses, this report can be especially helpful in understanding why their business may not be appearing as high up in google search results as they would like. By understanding which factors google considers most important, businesses can adjust their marketing strategies accordingly and improve their chances of ranking higher in google search results.