What is a Service area business in Local Marketing?

A service area business is a type of business that provides services to customers within a specific geographical area. This type of business is often local in nature, such as a home-based business or a small brick-and-mortar store. While service area businesses can technically operate without a physical location, they typically need some way to reach their target market. For this reason, local marketing is essential for service area businesses. Local marketing helps to promote the business within the community and attract potential customers who are searching for the types of services offered. Without local marketing, it can be difficult for service area businesses to compete against larger businesses with national reach.