What is Review management in Local Marketing?

Review management is the process of monitoring and responding to reviews left by customers on third-party platforms like Google, Yelp, and Facebook. The goal of review management is to improve or maintain a business’s ratings and reputation.

Businesses with positive reviews and ratings are more likely to attract new customers than businesses with negative reviews. Therefore, it is important for businesses to monitor their reviews and take action to improve their ratings. 

There are several different ways that businesses can manage their reviews. They can respond to negative reviews publicly in an effort to improve customer satisfaction, or they can reach out to customers privately to try to resolve the issue. Additionally, businesses can promote positive reviews by sharing them on social media or linking to them on their website. 

Overall, review management is an important part of local marketing. By monitoring and responding to reviews, businesses can improve their ratings and attract new customers.