What does Reputation management mean?

Reputation management is the process of monitoring and improving a company’s or individual’s image. In the era of the internet, it has become increasingly important to have a positive online presence. Reputation management often includes local marketing, as well as responding to reviews and managing social media accounts. By carefully managing their reputation, businesses can ensure that they are presented in a positive light to potential customers. Additionally, reputation management can help businesses to recover from negative publicity. By taking proactive steps to improve their image, businesses can reduce the damage caused by negative press. In conclusion, reputation management is a vital tool for businesses in the modern world.