What is Relevance in Local Marketing?

Relevance is a key factor in local marketing. Just as relevance is important in general marketing, it is also critical in targeting a specific geographic area. When relevance is present in local marketing, businesses have a greater chance of being found by potential customers who are searching for products or services in that area. In order to be relevant, businesses must ensure that their marketing efforts are focused on the location or locations that they serve. This can be accomplished by using local keywords, creating geo-targeted content, and listing the business in online directories that are specific to the area. By taking these steps, businesses can greatly increase their chances of being found by customers who are looking for what they have to offer.