What does Proximity mean in Local Marketing?

Proximity is the distance between two specific points. In the context of Local Marketing, proximity refers to the distance between a searcher and a business. Proximity is one of the many factors that determines whether or not a business appears in local search results.

The closer the searcher is to the business, the more likely it is to appear in search results.

Proximity is just one of many factors that businesses should consider when crafting a Local Marketing strategy.

By taking into account searcher location, businesses can ensure that they are visible to potential customers when they are most likely to need their products or services.