What does Location-based marketing mean?

Location-based marketing (LBM) is a type of marketing that uses information about a consumer’s location to deliver targeted content and personalized offers. This can be done through various means, such as GPS tracking, Location Services on mobile devices, or by using data from Location History. LBM is often used by businesses in order to drive foot traffic and boost sales at local storefronts. Additionally, LBM can be used to target ads based on a consumer’s current location, which can be particularly effective for businesses that have a wide range of products or services. For example, a consumer who is searching for a specific product online may see an ad for a nearby store that carries that item. Ultimately, LBM provides businesses with a way to seamlessly connect with consumers and deliver targeted content that is relevant to their current needs and interests.