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BigDreams Local Marketing Glossary
What does Local search intent mean?
When a consumer uses a search engine, there is always an intent behind their query. This intent could be anything from researching a product to making a purchase. Local search intent is simply the intention to find local businesses or services. For example, if you search for “restaurants near me,” you have local search intent. Consumers with local search intent are further along in the buying journey than those without it, making them more valuable to businesses.
As a result, local marketing strategies should be designed to target consumers with local search intent. By optimizing your website for local searches and creating targeted ads, you can reach consumers who are more likely to do business with you.
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Over 95% of our clients love us! Unlock your Local Marketing Power.
“If there’s on thing we love it’s convey your thoughts to our diversely skilled team for the best results”