What are Local ranking factors?

Any business that wants to succeed in the local market needs to be aware of local ranking factors. These are the elements that search engines take into account when determining where to list a business in local search results. While some factors, like location and keywords, are fairly straightforward, others, like online reviews, can be more complex. However, all of these factors are important to consider if you want your business to appear at the top of local search results. Of course, local ranking factors are just one part of local marketing. To truly be successful in the local market, you also need to have a strong online presence and build relationships with customers and other businesses in your community. But by understanding and paying attention to local ranking factors, you can give your business a significant boost in the local search results.The most important ranking factors are: 

• Google Business Profile (NAP, category) 
• Online reviews 
• Backlinks 
• One-page optimization 
• Citations 
• Online directory citations (Apple Maps, Facebook Local Profile, Bing Places)