What is Local SEO, and How Does It Work?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

But to understand local SEO, you need to know how Google works first.

How did search engines evolve?

The question is, at a time when data is becoming increasingly important for business success, why wouldn’t you? Having the ability to use your data to make more predictive and real-time decisions could have real benefit for your organization – it not only helps you understand your customers’ needs, but also gives you far more control and perspective over a wide range of business-critical decision making.

How Google ranks search results

Google uses various processes to rank hundreds or thousands of sites in the blink of an eye. These processes are called algorithms. When you Google something, an algorithm checks the index and returns a list of websites that match your search in organic results. Those results are chosen and ranked based on relevance, prominence and popularity given by inbound links.

The algorithm looks at various on-site and off-site factors to determine which websites have something related to your search. All of the relevant sites are added to the list, which is then ranked by prominence. Again referring to the various on-site and off-site factors, the algorithm determines which sites best answer your search query, and those sites are listed at the top of the search results.

Improving your SEO influences both relevancy, prominence and link populrity factors for your website. If the right elements of your site’s digital footprint are optimized, your site shows up higher in more search results.

How did search engines evolve?

The question is, at a time when data is becoming increasingly important for business success, why wouldn’t you? Having the ability to use your data to make more predictive and real-time decisions could have real benefit for your organization – it not only helps you understand your customers’ needs, but also gives you far more control and perspective over a wide range of business-critical decision making.

How Google ranks search results

Google uses various processes to rank hundreds or thousands of sites in the blink of an eye. These processes are called algorithms. When you Google something, an algorithm checks the index and returns a list of websites that match your search in organic results. Those results are chosen and ranked based on relevance, prominence and popularity given by inbound links.

The algorithm looks at various on-site and off-site factors to determine which websites have something related to your search. All of the relevant sites are added to the list, which is then ranked by prominence. Again referring to the various on-site and off-site factors, the algorithm determines which sites best answer your search query, and those sites are listed at the top of the search results.

Improving your SEO influences both relevancy, prominence and link populrity factors for your website. If the right elements of your site’s digital footprint are optimized, your site shows up higher in more search results.

How Google ranks search results

Google uses various processes to rank hundreds or thousands of sites in the blink of an eye. These processes are called algorithms. When you Google something, an algorithm checks the index and returns a list of websites that match your search in organic results. Those results are chosen and ranked based on relevance, prominence and popularity given by inbound links.

The algorithm looks at various on-site and off-site factors to determine which websites have something related to your search. All of the relevant sites are added to the list, which is then ranked by prominence. Again referring to the various on-site and off-site factors, the algorithm determines which sites best answer your search query, and those sites are listed at the top of the search results.

Improving your SEO influences both relevancy, prominence and link populrity factors for your website. If the right elements of your site’s digital footprint are optimized, your site shows up higher in more search results.

Related concepts to explore

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