What is a Conversion?

A conversion is a marketing term that refers to the decision made by a customer to purchase a product or service after viewing an ad. This can be tracked through online conversion rate optimization (CRO), which uses data analytics to assess which factors are most likely to lead customers to make a purchase. 

Local marketing conversion rates may be different than global conversion rates, as customers in different areas may have different needs and preferences. conversion rates may also vary depending on the type of product or service being advertised. 

For example, conversion rates for luxury items are typically lower than conversion rates for everyday items. By tracking conversion rates, businesses can get a better understanding of what works and what doesn’t work in their marketing campaigns.