What is a Citation?

A citation is an online reference to your business’s name, address, and phone number (NAP). Citations help Internet users discover local businesses and can also impact local search engine rankings. Because of this, citations are an important part of local marketing. 

There are many ways to create citations, but the most common method is to list your business in online directories. When you create a listing, be sure to include all of your business’s NAP information. You should also take care to ensure that your listings are consistent across all directories. Inconsistent citations can confuse potential customers and harm your search engine rankings. 

Citations are just one piece of the local marketing puzzle, but they’re an essential part of any good local marketing strategy. By taking the time to create accurate and consistent citations, you can help your business attract new customers and improve its visibility online.