What is a Branded search?

A brand search is when a customer searches for a specific brand name rather than a generic term. For example, if someone is looking for new jeans, they might search for “Levi’s” rather than just “jeans.” Brand searches can be an important part of local marketing and SEO efforts.

That’s because when customers search for a brand name, they are often already familiar with the product and are more likely to make a purchase. In addition, brand searches often have a high conversion rate, meaning that they are more likely to result in a sale. As a result, businesses should focus on optimizing their website for brand searches in order to maximize their sales.