Valessio opens 8th hair salon in five years, taking their total to seven.
Hair & Beauty
Paris & Cannes
number of Stores
8 Stores (2022)
Valessio’s impressive journey from operating a single salon to being voted one of the best hair salons in Paris in both 2020 and 2021 is a great achievement. The brand is now a favourite with new clients and has begun to greatly increase its retention rate.
But this wasn’t always the case. What Valessio wanted to achieve six years ago was to expand and grow their services. The Valessio brand has since established a total of eight hair salons – seven in Paris and one in Cannes. With the support of the BigDreams team, Valessio has used our Local Growth Marketing Model to create success at a local level and rapidly expand to new locations.
Here is how they achieved this with the support of the BigDreams team.
“Lyam and his team at BigDreams have saved our business, when we started I was going to close my hair salon but instead Lyam helped us go from one Hair Salo to 6 in just five years. Each hair salon is profitable and hires over 15 people each. And we expect to expand to 14 hairsalon within the next 4 years.
Owner, Valessio Coiffeur
The Challenge - extending and increasing sales volume
The Valessio brand’s challenge lay in their growth and utilisation rates – they wanted to draw in new clients and fill their salon, but the problem was that they were unsure of how to attract the right people.
Our strategy involved implementing our Local Marketing Model, creating a focus on the local market to get more clients through Valessio’s doors at a local level. We set a 12 month plan which included the website design, CRM booking integrations to the entire marketing strategy and management.
For the growth and aquisition growth, we’d experiment tactics and a small scale by focusing in one locations, once we established and tested a successful strategy, we would then expand the local marketing model to other locations in Paris.
The local-focused solutions we put into action included strong focused on Local SEO, launching social media platforms, initiating an online and offline digital strategy, and enhancing engagement rates to enhance client acquisition and retention.
We initiated our strategy in the hair salon based in the 9th district of Paris. We implemented various marketing and content strategies and aquisition to engage the target market with personalised messaging. The channels we leveraged included:
Once we had analysed data that corresponded to multiple customer touchpoints, we put together a methodical model to initiate an advertising campaign with a wider market. We then replicated and adapted these strategies across new locations, helping the team launch new salons in Paris and Cannes. Their brand now consistently achieves a fill-up rate of more than 98% in each of their salons.
As part of our work with Valessio, we initiated an omnichannel approach. In terms of digital strategies, this meant focusing on acquisition and retention strategies to gain new customers and engage existing ones.
Some of the results fromthese strategies included:
Our journey with Valessio has led them to become one of the fastest-growing salons in Paris. They have achieved rapid expansion and opened 3 new salons in just 24 months. With the brand being backed by a sophisticated omnichannel marketing strategy backed up with proven results, Valessio is now in a good position to dominate the hair salon industry.
The brand online traffic has grown by an avg. of 200% YOY for the past three years. BigDreams Local Marketing Model has paid impressive dividends, with an avg. 20% YOY increase in revenue per hair salon.
Revenue increase per hair salon per year.
Avg. cost to drive customer (Avg Spending is 80Eur0
YOY Increase online traffic
Foot print increase per year per salon
Expansion Rate of Business
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Valessio’s impressive journey from operating a single salon to being voted one of the best hair salons in Paris.