Valessio Hair Salons is on a path of dynamic expansion offered by localized marketing.
Valessio's remarkable growth from a single boutique salon to becoming one of Paris's most acclaimed hairdressers. Expanding to all districts and voted the best hairdresser for two consecutive years.
Valessio’s stunning growth has seen them transform from a single salon to one of Paris’s most highly-regarded hair salons. Fuelled by BigDreams’ comprehensive Local Growth Marketing Model, Valessio has expanded into eight locations across two cities since starting their ambitious journey six years ago – seven in Paris and one Cannes branch.
This incredible success story is now worth celebrating, with countless new customers flocking to join loyal clients who appreciate the brand’s quality services.
What was the problem?
Valessio sought to expand its client base to fill up the salon. However, they were uncertain as to how to approach this problem. After working with several different marketing agencies though eventually found that traditional strategies came at too high a cost and lacked returns on investment.
BigDreams was selected to develop a long-term plan with the goal of expanding the customer base for hair salons. Performance-based monthly fee made BigDreams an ideal partner, as they are committed to delivering successful results.
Valessio was understandably hesitant to invest in marketing, considering they had never benefited from it before.
With the prominence of hairdressers and directory listings on Google, competition for high rankings can be fierce.
Limited online presence
Working with Valessio, we embarked on a marketing endeavour from the ground up - no website and few available resources to draw upon.
Our journey with Valessio has led them to become one of the fastest-growing salons in Paris. They have rapidly expanded and opened new salons in just 24 months.
With the brand backed by a sophisticated omnichannel marketing strategy backed up with proven results, Valessio is now in an excellent position to dominate the hair salon industry.
The brand’s online traffic has grown by an avg. of 200% YOY for the past three years. BigDreams Local Marketing Model has paid impressive dividends, with an avg. 20% YOY increase in revenue per hair salon.
Some of the results from these strategies included:
- Building the Valessio magazine with over 15K visitors per month.
- Drive over 10K monthly SEO visitors through location-based searches (ie: Hairdresser in Paris)
- Setup an automated re-engage email and text with a return rate of 30%
- Grew Instagram followers from 0 to 10k in 2 years
- Generated over +10K online positive reviews